400 company representatives, dignitaries convene for 2012 ECOSWITCH Awards

27 09 2012

Four hundred local and foreign dignitaries as well as representatives of private companies gathered for the ECOSWITCH Awarding Ceremony held at the New World Hotel in Makati City, Philippines last September 25, 2012.

ECOSWITCH Project Director Dr. Alena Labodova formally welcomed the attendees.

A total of 150 participating companies received plaques and certification for facilitating the switch in their organization towards more environmentally sustainable operations. The list of awardees includes Goldilocks, Mekeni Food Corporation, Philippine Airlines, Lufthansa Technik, Yokohama Tire Corporation, Panasonic, Toyota Motors, and Mapua Institute of Technology.

The event marks the end of the second phase of the Green Philippines Islands of Sustainability (GPIoS) Project, an initiative funded by the European Union’s SWITCH Asia program. GPIoS seeks to contribute to an improved environmental and sustainable industrial development of Metro Manila and CALABARZON regions by introducing measures to save on energy, cut down on wastage and promote best environmental practices within organizations.

400 people from the public and private sectors convened for the event.

GPIoS is led by the Technical University of Ostrava (VSB), Czech Republic, Center for Appropriate Technology (GrAT), Austria, Australia Recycling (AREC), Asia Society for Social Improvement and Sustainable Transformation (ASSIST), European Chamber of Commerce of the Philippines, Philippine Business for the Environment, Philippine Chamber of Commerce and Industries,  and STENUM.

Project Directors Thomas Dielacher and Alena Labodova led the event, along with Project and Grants Management Associate Juvy Jem Perez, and Technical Consultants Wilson Baldonado, Joshua Rey Albarina Rolando Sumabat, Helen Joyce Basco, Maricris Elemos, Arlyn Gonzales and Mariefe Kim.

The Project Team closely worked with the companies in implementing the energy efficiency and waste management measures.

Keynote Speaker Neri Acosta, Presidential Adviser for Environmental Protection and General Manager of Laguna Lake Development Authority lauded the initiative, while also expressing the government’s commitment to environmental protection.

Mr. Matthieu Penot of the European Union Delegation to the Philippines commended the businesses and the Project Team for their contributions to greening the business sector. He was joined by other members of the delegation, Mag. Wilhelm Donko, the Ambassador of Austria to the Philippines, Mag. Isabel Schmiedbauer, Commercial Attache, Austrian Embassy; Gabriel Zobl-Kratschmann, Vice Consul at the Austrian Embassy; and RNDr. Jakob Cerny of Czech Republic Embassy.

Other presentors of the award were Atty. Juan Miguel Cuna, Director of the Department of Environment and Natural Resources – Environmental Management Bureau; Mr. Arnel Go, Manager at ASSIST; Mr. Bobby Banaag of Plantersbank and Ms. Teresa Pacis, Vice President for Corporate Affairs, GMA Network.

The ceremony also featured partnership testimonials from Ms. Susan Benitez, President of Pollution Control Association of the Philippines (PCAPI); Mr. June Alvarez, Executive Director of the Philippine Center for Environmental Protection and Sustainable Development, Inc. (PCEPSDI) and Ms. Victoria Tambunting-Alfonso, Vice President of the Plantersbank.

Mr. Matthieu Penot of the European Union Delegation to the Philippines graced the event.

Select companies also received the following citations:

ECOSWITCH Planet Award for Energy Efficiency: Mitsubishi Motors Philippines Corporation

ECOSWITCH Planet Award for Water Conservation: Freshtex

ECOSWITCH Planet Award for Waste Minimization: United Pulp & Paper Company, Inc.

ECOSWITCH Green Coin Award: United Pulp & Paper Company, Inc.

ECOSWITCH People Award: Atlantic Coatings

ECOSWITCH Award for Impact and Dissemination: GMA Network, Incorporated and Plantersbank

ECOSWITCH Award for Networking: Manila Water Company, Incorporated

 Young actress and television host Bettina Carlos hosted the event. #

See GPIoS Facebook page for more official photos.

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150 companies to receive ECOSWITCH Award for environmental performance

21 09 2012

Green Philippines Islands of Sustainability, a project funded by the European Union’s SWITCH Asia Program will honor 150 companies at the ECOSWITCH Awarding Ceremony at the New World Hotel in Makati on September 25, 2012, 1 to 6pm.

The ECOSWITCH Awards marks the end of the second phase of the four-year initiative (2009-2013), which sought to contribute to an improved environmental and sustainable industrial development of Metro Manila and CALABARZON regions. It will recognize the companies which successfully implemented environment-friendly measures within their organization. Among the awardees are Kraft Foods, Inc., HAVI Logistics Philippines, Liwayway Marketing, Inc., and Philippine Airlines.

Led by the Technical University of Ostrava (VSB), Czech Republic, the Project Consortium includes the Center for Appropriate Technology (GrAT), Austria, Australia Recycling (AREC), Asia Society for Social Improvement and Sustainable Transformation (ASSIST), European Chamber of Commerce of the Philippines, Philippine Business for the Environment, Philippine Chamber of Commerce and Industries,  and STENUM. They are expecting 400 guests for the event, including the representatives from the EU Delegation, Ambassadors of Austria and Czech Republic to the Philippines, and the Department of Environment and Natural Resources. #

Note: Acquisition for the third phase of the project is ongoing. Interested parties may contact the Project Coordinator, Juvy Perez, telephone number: 403-1890 or email juvy@greenphilippines.com.ph.





ASSIST GPIoS initiative forges partnership with PlantersBank and PCEPSDI

16 02 2012

“ASSIST’s Green Philippines Islands of Sustainability (GPIoS) is proud to forge two important partnerships towards the initiative’s sustainability,” explains project manager Juvy Perez.

Caption: Present at the signing of the agreement were (from left) Mr. Wilson Baldonado - GPIoS Public Relations and Sustainability Officer, Dr. Thomas Dielacher- GPIoS Project Director, Mr. Roberto Banaag – First Vice President and Department Head of Corporate Communication, and Mr. Edward Dennis Liuag- Corporate Communications Department

Last December 14, 2011, GPIoS and Plantersbank signed a partnership, bridging the gap of the lack of SMEs to approach financial institutions and effectively access resources. GPIoS will serve as a tool to increase profitability while being environment-friendly, making SMEs more bankable.

“GPIoS and Plantersbank share a common goal of promoting sustainable development, and this collaboration includes promoting awareness and compliance of Filipino Entrepreneurs on local and national legislation and policies involving sustainable production and consumption,” says project director Dr. Thomas Dielacher.

The partnership will involve heightened use of technology-based assessment and environmental trainings for participating SMEs. Plantersbank with the GPIoS implementing partners will attract more pro-environmental investors and transactions and a well-founded public –private partnership. Plantersbank itself will undergo assessment as part of the GPIoS Phase 2 companies under ECOFOCUS Programme. It will also host workshops for their clients which will participate under the GPIoS ECOSENSE Program.

GPIoS also partnered with Philippine Center for Environmental Protection and Sustainable Development, Inc., the secretariat for the National Eco-labeling Program “GreenChoice” Philippines last January 25, 2012, Berjaya Hotel, Makati City.

GPIoS and PCEPSDI share a common advocacy for caring to the environment through creating awareness and compliance of Filipino entrepreneurs on local and national policies involving sustainable production and consumption. The experts from GPIoS project will work together with the National Eco-labeling Program-Green Choice Philippines in the development of environmental standards for products. Moreover, the two organizations, with their network of companies will present and promote the “GPIoS shining showcases” to attract more pro-environmental actions and to engage in the National Eco-labeling Program “Green Choice” Philippines.

GPIoS is a project that seeks to contribute to an improved environmental and sustainable industrial development of Metro Manila and CALABARZON regions by introducing measures to save on energy, cut down on wastage and promote best environmental practices within organizations.

Funded by the European Union’s SWITCHAsia program, it is implemented by ASSIST,  GrAT of Austria, Czech Republic’s University of Ostrava (VSB), Austria Recycling (AREC), Philippine Chamber of Commerce Inc. (PCCI), European Chamber of Commerce of the Philippines (ECCP), Philippine Business for the Environment (PBE) and STENUM. #





NEWS COMMENTARY: Philippine Media Innovations: Programming Towards Informed Citizenry

13 12 2011

Representatives of media establishments, top businesses and advertising groups, and students in the country convened last November 16 to 19 for the biennial Philippine Ad Congress (PAC). This year, its theme was “Changing the Game,” pointing to the evolution of media in the digital age (Escandor Jr., 2011).

At the congress, ABS-CBN President Eugenio Lopez III said  that the oldest and [biggest] media outfit will still concentrate on improving their television programs, while boosting investments on technology that will scale up their delivery of public service (Sunio-Granali, 2011).

He was joined by the top executives of rival networks TV5 and GMA 7, whose CEO Atty. Felipe Gozon, said that the television is still the “medium to beat.” He believes that Filipinos will still turn to the television for entertainment for many years to come, and that the battle will go from simple content to high quality content (Sunio-Granali, 2011).

For TV5’s Manny Pangilinan, technology has completely altered the way people consume media products. He said that TV5 will strive to become the number one provider of digital content to the Filipino people (Sunio-Granali, 2011).

Analysis

PAC is a celebration of the Philippine free media and the creativity of the minds behind it. But aside from visions of the future, the PAC also discussed serious topics on advertising, among them the performance-based payment, as raised by Zenith Optimedia’s CEO Venus Navalta. In this scheme now used by TV5, one determines a reasonable fixed price for each rating point that a program gets.

It provides media buyers (companies placing ads on television and on other forms of media) the option to purchase ad spots in programs with the same number of viewers as others but which has lower ratings and lower production costs. This way, they can still reach the same audience for a smaller price. This spells value-for-money for media buyers and some form of regulation for media sellers.

The Kapisanan ng mga Brodkaster ng Pilipinas sets a minimum of 18 commercial minutes per program hour. However, Reyes notes that while networks try to follow this rule, demand for ad spots in high-rating television shows often prevails. If implemented by all networks, Reyes argues that this could keep other good programs on air, by having enough commercial loads (Reyes 2011). The advertising industry (in broadcast and print media) is valued at 226 billion pesos annually as of 2010 (Reyes. Jr., 2011).

This development tells us that, as TV host Boy Abunda concludes in his master’s thesis and shares in his program Bottomline, “The kind of media that we have reflects the kind of public that we have.” In large part indeed, media groups simply respond to the needs and wants of their audience.

But it also makes us realize that innovation in the business of media buying and selling can help improve the quality of the programs that we have on television.

If the performance-based payment scheme will be start of a string of innovations for the advertising industry, then the media can greatly improve towards being more responsive to the need of their audience. They can focus on creating content that will promote critical thinking instead of just giving the public the same kind of shows over and over again simply because they need not always succumb to the sponsors’ preferences.

Especially during primetime which gathers the viewers more and is marked by greater news and current affairs content, innovation in advertising can allow the networks to support more educational programs.

Works cited

Escandor Jr., Juan. The Philippine Daily Inquirer. November 19, 2011. http://entertainment.inquirer.net/21405/ad-congress-told-tvs-big-3-not-a-crowd (accessed November 24, 2011).

Reyes, Resti Jr. The Lobbyist/Mind Wars. November 20, 2011. http://www.thelobbyist.biz/perspectives/mind-wars/1245-ad-congress-postscript- (accessed December 08, 2011).

Reyes. Jr., Resti. The Lobbyist. May 10, 2011. http://www.thelobbyist.biz/perspectives/mind-wars/749-the-advertising-industry-how-much-money-are-we-talking-about (accessed November 24, 2011).

Sunio-Granali, Demai G. Philippine Entertainment Portal. November 21, 2011. http://www.pep.ph/news/32006/abs-cbn39s-eugenio-lopez-iii-for-me-and-for-the-people-at-our-network-working-at-abs-cbn-is-not-a-job-it-is-a-calling/1/1 (accessed November 24, 2011).

—. Philippine Entertainment Portal. November 19, 2011. http://www.pep.ph/news/31987/Manny-Pangilinan-sees-TV5-at-the-helm-of-digital-media-revolution-in-the-Philippines (accessed November 24, 2011).

—. Philippine Entertainment Portal. November 21, 2011. http://www.pep.ph/news/32005/gma-739s-atty-felipe-gozon-says-as-far-as-we-are-concerned-we-are-number-one (accessed November 24, 2011).





GPIoS holds workshop on energy analysis, hazardous materials and waste management

29 11 2011

The Green Philippines Islands of Sustainability Project Team from the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) held a workshop on energy analysis, hazardous materials and waste management last November 23-24, 2011 at the Berjaya Hotel in Makati City.

The workshop is the third in a series of technical training for the second phase of the project. Workshop 1 covered Cleaner Production, while Workshop 2 featured Team-building and Material Flow Analysis.

Funded by the European Union’s SWITCHAsia program, the initiative seeks to contribute to an improved environmental and sustainable industrial development of Metro Manila and CALABARZON regions by introducing measures to save on energy, cut down on wastage and promote best environmental practices within organizations.

GPIoS Project Consortium is composed of ASSIST,  GrAT of Austria, Czech Republic’s University of Ostrava (VSB), Austria Recycling (AREC), Philippine Chamber of Commerce Inc. (PCCI), European Chamber of Commerce of the Philippines (ECCP), Philippine Business for the Environment (PBE) and STENUM.

Technical Consultants Joshua Rey Albarina, Rolando Sumabat, Clarise Francisco, Wilson Baldonado, and Mariefe Kim facilitated the workshops, while ASSIST Project Manager Juvy Jem Perez welcomed the participants and oversaw all the sessions. Bonar Laureto of the Philippine Business for the Environment (PBE) also talked about the Eco-labeling Process.#





ASSIST GPIoS Project featured by the European Union

10 11 2011

The Green Philippines Islands of Sustainability (GPIoS) initiative of the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) was cited by the European Union for its accomplishments especially in adopting the ECOPROFIT approach in promoting sustainable practices among its participating companies.

Supported by the European Union’s SWITCHAsia program, GPIoS seeks to contribute to the sustainable industrial development of the Metro Manila and CALABARZON regions by introducing measures to save on energy, cut down on wastage and promote best environmental practices within organizations.

Aside from ASSIST, the Project Team is composed of STENUM as part of GrAT (Center for Appropriate Technology) of Austria, Czech Republic’s University of Ostrava (VSB), Austria Recycling (AREC), Philippine Chamber of Commerce Inc. (PCCI), European Chamber of Commerce of the Philippines (ECCP), and the Philippine Business for the Environment (PBE).

Accomplishments for the initiative’s first year of implementation include the acquisition of 95 companies, which received free training and consultancy. To mark the end of phase one, GPIoS also handed ECOSWITCH Awards to 72 of these target beneficiaries which successfully implemented sustainable measures based on the triple bottomline philosophy of balanced social (People), economic (Profit), and environmental (Planet) benefits. Among the awardees were Lufthansa Technik Philippines, Ford Motors, Panasonic, Philippine Airlines and Toyota.

Slated to run until 2013, GPIoS proves that being green is a sound business strategy at a time of rising environmental consciousness.

To view the report, please visit http://ec.europa.eu/europeaid/documents/case-studies/philippines_ecoprofit-approach_en.pdf.#





ASSIST GPIoS team successfully holds ECOSWITCH Awards

23 09 2011

 Businesses, government agency representatives and foreign dignitaries convened yesterday, September 22 at the Asian Institute of Management for the ECOSWITCH Awards, which marks the end of the first phase of the Green Philippines Islands of Sustainability (GPIoS) Project.

ASSIST Group Managing Director Sreenivas Narayanan welcomes attendees.

The ceremony recognized organizations which successfully implemented environment-friendly measures in line with the recommendations of the Project Team composed of the Asia Society for Social Improvement and Sustainable Transformation (ASSIST),  GrAT of Austria, Czech Republic’s University of Ostrava (VSB), Austria Recycling (AREC), Philippine Chamber of Commerce Inc. (PCCI), European Chamber of Commerce of the Philippines (ECCP), Philippine Business for the Environment (PBE) and STENUM.

Funded by the European Union’s SWITCHAsia program, the initiative seeks to contribute to an improved environmental and sustainable industrial development of Metro Manila and CALABARZON regions by introducing measures to save on energy, cut down on wastage and promote best environmental practices within organizations.

Awardees pose with their ECOSWITCH plaque.

ASSIST Group Managing Director Sreenivas Narayanan congratulated the participating companies, for their exemplary efforts towards making the corporate world more environmentally-conscious in their operations. The activity was also graced by Mr. Matthieu Penot of the European Union Delegation to the Philippines, Ms. Susanne Muller of the EU SWITCH Asia Program and Ms. Monika Kazdova of the Embassy of Czech Republic.

Atty. Felipe Gozon, PCCI VP for the Environment and GMA Network CEO sent a video message.

From the Implementing Team, Dr. Alena Labodova of VSB, Mr. Bonar Laureto of the PBE,  and Mr. Gerry Constantino of ECCP came to honor the participating organizations. Atty. Felipe Gozon, Vice President for the Environment of PCCI and CEO of GMA Network sent a recorded video-message and was represented by GMA Network AVP for Corporate Affairs Ms. Teresa Pacis. Department of Environment and Natural Resources (DENR) USec Demetrio Ignacio also came to deliver a message for the awardees.

Mr. Matthieu Penot of the European Union Delegation to the Philippines graced the event.

Among the awardees are GMA Network (GMA7), Lufthansa Technik Philippines, Ford Motors, Maynilad Water System, Philippine Airlines, Panasonic, Mapua Institute of Technology, and Toyota.

ASSIST RKM Director Sheena Carmel Opulencia and QTV and GMA Network Talent Steph Henares hosted the event.

For more photos, please visit the ASSIST Facebook page.